Wordshops.

Elevate your fundraising copy - and your confidence.

Learn how to find and choose a case study, and discover how to get the most from your interview. Includes sample questions.

Duration: 1 hour, plus question time

Webinar #1

Interview like a journalist

    • What makes a good case study

    • How to find a case study

    • How to get someone to open up

    • What questions to ask, and how - not just a timeline of events, but the challenging, interesting and uncomfortable

    • Guiding the conversation

    • What to do if someone steamrolls the chat

    • Unearthing colour

    • Navigating emotionally-charged interviews

    • Sample questions

    • Timeframes

    • Ethics and the emotional cost of storytelling

Donor appeals: the art of storytelling

Webinar #2

Explore the science of giving and the art of storytelling to build fundraising appeal packs that connect with donors in a meaningful way. Apply what you learn with a practical session and leave with a workbook full of examples and proven templates.

Duration: 6 hours split over 2 days

    • What makes a good story

    • The psychology of giving

    • Appeal templates and proven story arcs

    • Timings

    • How to write clear, concise calls-to-actions

    • The Johnson Box and post script

    • The exposition

    • Proven writing techniques, including witnessing, tone, the rule of three, inclusive language, magic words and editing

    • Best practice

    • Letter length

    • Readability

    • Effective personalisation

    • Crafting inserts that add value

    • Injecting emotion

    • Writing Wave 2

    • Thank you letters

    • Matched giving inclusions and best practice

    • Design basics to complement your letter, including envelope considerations and the reply mechanism

    • Testing

    • A practical session - apply what you learn with real-time feedback

Webinar #3

E-Appeals that work

Uncover effective digital writing techniques that build community, spark interest and raise more for your cause. Leave with a workbook full of examples and templates.

Duration: 2.5 hours

    • Industry benchmarks and best practice

    • Donor behaviour online

    • How to craft subject lines that work

    • Testing

    • Digital writing techniques

    • Proven long and short-form templates

    • How to measure success

Crafting a call to action

Webinar #4

Unlock the different mindsets that compel donors to act, and learn to craft calls-to-actions that lean into these drivers. We’ll look at placement, building up to a call to action, and personalisation.

Duration: 1.5 hours

    • Donor mindsets

    • Best practice

    • Proven CTA techniques including urgency and reducing friction

    • How to show the transformation

    • Building up to a CTA

    • Mixing it up

    • Placement

    • Personalisation, when and how

    • Hyper-personalisation

    • Real examples

Webinar #5

Matched giving made easy

Discover how to lift response rates, and earn a higher average gift, with matched giving. Understand mandatory inclusions and writing techniques to generate hype, boost your income and raise more funds.

Duration: 45 minutes

    • Best practice

    • Mandatory inclusions

    • Timings

    • Language

    • Proven writing techniques

    • Inserts and premiums

    • Proven templates and real examples

"Informative, engaging, practical and evidence-based."

  • If you’re tasked with interviewing and writing donor appeals, but you’re not sure if you’re doing it right, this Wordshop is for you. Come with limited or no copywriting experience to grow your skills and confidence.

  • Just your lovely self! And a pen to take notes. You'll get a 200 page workbook to keep filled with everything we learn.

  • Shorter, bite-sized webinars for busy fundraisers. Launching in October. Sign up to the mailing list to be the first to know!

  • Full day Wordshops have closed for 2025. Dates for 2026 will be released later this year.

  • Yes! If you’d like a one-on-one Wordshop tailored to your cause, please reach out for more info.

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