Wordshops.

Bookings for the next Wordshop, held in Auckland, will open soon.

What’s in a Wordshop?

How to Interview

Discover tips and tricks to get the most from your case study, from a former journalist.

You’ll learn:

  • How to listen like a journalist

  • What questions to ask, and how - not just a timeline of events, but the challenging, interesting and uncomfortable

  • Guiding the conversation

  • Unearthing colour

  • Navigating emotionally-charged interviews

Donor Appeals: The Art of Storytelling

Non-profits are built on telling stories. Yet writing them is a specialised skill. Using practical examples, you’ll explore how to craft powerful fundraising appeals that connect with donors and compel them to act.

You’ll learn:

  • What makes a good story and how to choose a case study

  • Proven writing techniques, style and flow

  • Best practice

  • What moves people to give

  • How to write clear, concise calls-to-action

  • The importance of the Johnson Box and post script

  • Effective personalisation

  • Crafting inserts that add value

  • The difference between rational and emotional

  • How to write different waves

  • Matched giving campaigns, including language differences

  • Acquisition campaigns and how to write them

E-Appeals

Learn effective digital writing techniques to build e-appeals with impact.

You’ll learn:

  • Industry benchmarks and best practice

  • Donor behaviour online

  • How to craft subject lines that work

  • Digital writing techniques and how e-appeals differ to print

  • How to measure success

The Role of A.I.

Expand your understanding of A.I. in the fundraising space, and the balance between saving time and resources with moral and ethical considerations.

You’ll learn:

  • Ethical considerations when using A.I. to craft donor appeals

  • Transparency and accountability

  • Limitations and pitfalls

  • How, and if, you can use it effectively, to your advantage

Limited Spaces

Limited Spaces

Elevate your fundraising copy - and your confidence.

Join Justine, a storyteller and creative wordsmith with nearly 20 years of experience, for one fun, practical and insightful day of learning.

You’ll get a bound workbook to keep full of notes, templates and tools that you’ll use again, and again. Plus, morning tea (of course).

  • Non-profits of any size will benefit. Particularly useful for staff tasked with interviewing and writing fundraising content, with limited or no copywriting experience.

  • Just your lovely self! And a pen to take notes. You'll get a beautiful bound workbook to keep filled with everything we learn.

  • Morning tea and coffee will be provided, with gluten-free and dairy-free options. BYO lunch, or feel free to grab a bite at some of the nearby cafes.

  • Not just yet! Online Wordshops will be offered in future. Watch this space.

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