Wordshops.

Elevate your fundraising copy - and your confidence.

Move beyond a prepared set of questions and into a state of flow.

What do you do if someone steamrolls the conversation? How far is too far during an emotionally-charged interview? Can you draw colour from a researcher? What about chatting with kids?

This Wordshop will help you get the best out of your case study, with a practical element to help expand your question creativity!

Duration: 1 hour

Master the Art of Interviewing

Upcoming Webinars

Explore the science of giving and the art of storytelling to build powerful fundraising appeal packs.

Our signature webinar, this covers every element of an appeal, all backed by strong evidence and best practice. Apply what you learn with a practical session and leave with a workbook full of examples and proven templates.

Duration: 6 hours split over 2 days

    • What makes a good case study and how to find them

    • What questions to ask, and how - not just a timeline of events, but the challenging, interesting and uncomfortable

    • Proven techniques to boost your confidence and ability

    • Common concerns like chatting with young people, researchers, cultural differences and loss of a loved one

    • Unearthing colour and navigating emotionally-charged interviews

    • Sample questions

    • Timeframes

    • Ethics and the emotional cost of storytelling

    • A live, practical element to expand your question creativity

Donor appeals: the art of storytelling

    • What makes a good story

    • The psychology of giving

    • Appeal templates and proven story arcs

    • Timings

    • How to write clear, concise calls-to-actions

    • The Johnson Box and post script

    • The exposition

    • Proven writing techniques, including witnessing, tone, the rule of three, inclusive language, magic words and editing

    • Best practice

    • Letter length

    • Readability

    • Effective personalisation

    • Crafting inserts that add value

    • Injecting emotion

    • Writing Wave 2

    • Thank you letters

    • Matched giving inclusions and best practice

    • Design basics to complement your letter, including envelope considerations and the reply mechanism

    • Testing

    • A practical session - apply what you learn with real-time feedback

Ever stared at your appeal thinking, ‘I know this isn’t right, but I don’t know how to fix it?’.

In this webinar, we’ll focus on how to write an attention-grabbing intro that hooks donors and keeps them reading. Proven techniques. Word play. Donor behaviour. Best practice.  

And yes, if you’re a research organisation with no case studies, you can absolutely write something creative and full of impact. Come with your questions, and be ready to boost your writing confidence!

Duration: 2.5 hours

See ya, boring beginnings!

    • The art of storytelling

    • Donor behaviour

    • How to weave donors into the exposition

    • Tapping into universal emotions

    • A variety of proven writing techniques and styles that can be used throughout your entire letter

    • Bending the rules of grammar

    • What to avoid at all costs

Unlock the different mindsets that compel donors to act, and learn to craft calls-to-actions that lean into these drivers.

We’ll look at placement, building up to a call to action, and personalisation.

Duration: 1 hour

Crafting a call to action

    • Donor mindsets

    • Best practice

    • Proven CTA techniques including urgency and reducing friction

    • How to show the transformation

    • Building up to a CTA

    • Mixing it up

    • Placement

    • Personalisation, when and how

    • Hyper-personalisation

    • Real examples

Matched giving made easy

Discover how to lift response rates, and earn a higher average gift, with matched giving.

Understand mandatory inclusions and writing techniques to generate hype, boost your income and raise more funds.

Duration: 45 minutes

    • Best practice

    • Mandatory inclusions

    • Timings

    • Language

    • Proven writing techniques

    • Inserts and premiums

    • Proven templates and real examples

"Informative, engaging, practical and evidence-based."

Your Questions, Answered

  • If you’re tasked with interviewing and writing donor appeals, but you’re not sure if you’re doing it right, these Wordshops are for you. Come with limited or no copywriting experience to grow your skills and confidence.

  • Just your lovely self! You'll get a digital workbook to keep filled with everything we learn.

  • Short, bite-sized webinars for busy fundraisers. Full-day in-person Wordshops run throughout the year.

  • Yes! If you’d like a one-on-one Wordshop tailored to your cause, please reach out for more info.