Wordshops.

What’s in a Wordshop?

A full day of learning to elevate your fundraising copy - and your confidence. Leave with a 200-page workbook to keep full of templates and real examples.

Short, bite-sized webinars will launch soon.

Interviews

Discover tips and tricks to get the most from your case study, from a former journalist.

You’ll learn:

  • How to listen like a journalist

  • What questions to ask, and how - not just a timeline of events, but the challenging, interesting and uncomfortable

  • Guiding the conversation

  • What to do if someone steamrolls the chat

  • Unearthing colour

  • Navigating emotionally-charged interviews

  • Sample questions

  • Timeframes

  • Ethics and the emotional cost of storytelling

Donor Appeals: The Art of Storytelling

Non-profits are built on telling stories. Yet writing them is a specialised skill. Using practical examples, you’ll explore how to craft powerful fundraising appeals that connect with donors and compel them to act.

You’ll learn:

  • What makes a good story

  • How to find and choose a case study

  • The psychology of giving

  • Appeal templates and the story arch

  • How to write clear, concise calls-to-actions

  • Donor mindsets

  • The importance of the Johnson Box and post script

  • The exposition

  • Proven writing techniques, style, and flow, including witnessing, tone, the rule of three, inclusive language, magic words and editing

  • Best practice

  • Letter length

  • Readability

  • Effective personalisation

  • Crafting inserts that add value

  • Emotional and rational

  • How to write Wave 2

  • Thank you letters

  • Matched giving inclusions and best practice

  • Acquisition inclusions and best practice

  • A practical session - apply what you learn!

E-Appeals

Learn effective digital writing techniques to build e-appeals with impact.

You’ll learn:

  • Industry benchmarks and best practice

  • Donor behaviour online

  • How to craft subject lines that work

  • Testing

  • Digital writing techniques

  • Long and short-form templates

  • How to measure success

The Role of AI

Expand your understanding of AI in the fundraising space, and the balance between saving time and resources with moral and ethical considerations.

You’ll learn:

  • Ethical considerations when using AI to craft donor appeals

  • Transparency and accountability

  • Limitations and pitfalls

  • How, and if, you can use it effectively, to your advantage

Design basics

Even a great appeal can fall flat if the design is off. Learn best practice design basics to complement your letter.

You’ll learn:

  • Designing for micro-moments

  • Best practice

  • Fonts and colours

  • Staying on brand

  • Envelope considerations

  • Reply mechanism

  • Testing

"Informative, engaging, practical and evidence-based."

  • If you’re tasked with interviewing and writing donor appeals, but you’re not sure if you’re doing it right, this Wordshop is for you. Come with limited or no copywriting experience to grow your skills and confidence.

  • Just your lovely self! And a pen to take notes. You'll get a 200 page workbook to keep filled with everything we learn.

  • Shorter, bite-sized webinars for busy fundraisers. Launching in October. Sign up to the mailing list to be the first to know!

  • Full day Wordshops have closed for 2025. Dates for 2026 will be released later this year.

  • Yes! If you’d like a one-on-one Wordshop tailored to your cause, please reach out for more info.

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